Amcor Pack Expo Print Ad
Amcor was in the process of creating a booth for the 2015 Pack Expo, and needed a full-page ad designed for the Packaging Industry News to support their space. Pack Expo is the largest packaging tradeshow in the US and this year Amcor invested more than ever in their participation at this show. The goal of this ad was to build awareness of Amcor’s presence, create interest in their innovative packaging products and drive traffic to Amcor’s booth. The booth itself was a modern home/condo complete with a working kitchen, bathroom, living room and cocktail bar. Within this environment, Amcor demonstrated how their packaging enhances people’s lives everyday.
Amcor wanted the functional booth space to be the inspiration for this ad. This is why I chose to use a dimensional home as the main graphic for the piece. In a simple vector style, different items around the house are pulled out and highlighted, showing the wide range of products that Amcor has packaging for. I utilized the brand colors and product photos to tie the ad and booth together and make it easy to recognize once a customer arrived at the expo. Overall, the ad does a successful job of displaying the variety and usefulness provided by Amcor packaging.