EyeMed Interactive Infographic
EyeMed tasked GO2 to design and build an interactive infographic presenting 6 crazy facts about what can happen to your eyes in the winter. They wanted to piece to be bright, goofy and eye-catching. This project also needed to utilize animation to create an engaging interactive experience for the user within EyeMed’s brand.
Since the project was all about winter and had 6 key points, I thought it would be fun to make a snowflake the vehicle for the entire piece. As the user clicks through each segment, the snowflake rotates to reveal the next piece of information. This gave the infographic an interactive element, but I knew that the client really wanted to incorporate animation as well. Working with a Web Designer, I designed 6 simple animations that related to each crazy fact. This combined with the interactivity made the infographic a fun and engaging experience for the viewer to navigate through.